Professor Arvan's Behavioral Economics Course Site
You have to wonder what the rules to his record breaking streaks are. It seems like the story implies he has to do them all in one "sitting", but at some point fatigue will set in and should that count as the reason his streak is broken? I also think DiMaggio's streak is more impressive since he had to deal with different environmental settings for each game.
If not fatigue, then boredom for this guy and whoever was verifying he was doing it. The NBA record is in the low 90s, set by a player from Minnesota. It is so different from this guy one has to wonder what's up with it.